Sustainability & Certifications

Our Commitment to Sustainability & Certifications

At Nura Living, we believe that eco-friendly, sustainable, and ethically made products don’t have to compromise on style, quality, or functionality. Every product in our catalog is carefully crafted with consideration for the planet, our communities, and you. Here’s how we make it happen.

Organic & Recycled Materials

Our eco-friendly product collection is designed to minimize environmental impact. All apparel products contain at least 70% organic or recycled materials, or a blend of both. By sourcing responsibly, we reduce the demand for conventional textiles, which are major contributors to water pollution, chemical use, and landfill waste.

For beauty products in our collection, we ensure they are certified natural and free from synthetic ingredients that are harmful.

Why it matters: The fashion industry produces millions of tons of textile waste each year, and nearly 21% of retail apparel goes unsold, often ending up in landfills. By choosing organic and recycled materials, we take a step toward reducing waste, conserving resources, and creating a more sustainable future.

Verified Certifications

We partner only with trusted suppliers and require third-party certification to validate the eco-friendly claims of our products. These certifications are internationally recognized standards for sustainability, environmental responsibility, and ethical sourcing.

For apparel:

  • GOTS (Global Organic Textile Standard) – Ensures ecological and social responsibility across the entire supply chain. Limits the use of non-organic fibers and promotes fair labor practices.
  • OCS (Organic Content Standard) – Confirms the percentage of organic material in non-food products and tracks it from source to finished product.
  • GRS (Global Recycled Standard) – Certifies recycled content and evaluates environmental and social practices.
  • RCS (Recycled Claim Standard) – Confirms the presence of recycled materials in the product and tracks the chain of custody.

Additional certifications:

  • OEKO-TEX® Standard 100 – Guarantees products are free from harmful substances, safe for sensitive skin, and meet strict safety standards.
  • PETA-Approved Vegan – Certain products, such as select Stanley/Stella apparel, are fully vegan and free from animal-derived materials.

These certifications provide you with confidence that every product is genuinely eco-friendly, safe, and ethically sourced.

Responsible Printing & Packaging

Sustainability isn’t just about the materials—it’s also about how products are made and delivered. At Nura Living:

  • On-Demand Production: Each item is produced only after you place an order, eliminating overproduction and unsold inventory.
  • Eco-Friendly Printing: We use direct-to-garment (DTG) printing with water-based, Oeko-Tex™ certified inks. Our printing process generates almost zero wastewater and uses less energy than conventional methods.
  • Embroidery: Products with custom stitching use Oeko-Tex™ certified threads, which are durable, safe, and environmentally responsible.
  • Packaging: All apparel products are shipped in post-consumer recycled (PCR) poly mailers. Our mailers are made from used plastics like bottles and bags, reducing the need for new plastics and lowering the environmental footprint.

These steps ensure that every stage of production, from printing to shipping, is as environmentally responsible as possible.

Made-On-Demand

Traditional fashion production often leads to mass overproduction and textile waste. At Nura Living, we take a different approach:

  • Products are produced only after an order is received, preventing waste from unsold inventory.
  • This model allows us to focus on quality, personalization, and sustainability rather than quantity.
  • By producing on demand, we minimize the carbon footprint and help conserve resources like water, energy, and raw materials.

Why this matters: On-demand production ensures your purchases are meaningful, unique, and truly eco-friendly, because nothing is made without purpose.

Why Choose Nura Living

By choosing our products, you are supporting:

  • Ethical sourcing and fair labor practices
  • Environmentally responsible materials and production methods
  • Reduced waste and sustainable consumption
  • Certified, safe, and vegan-friendly options

We’re committed to continuous improvement and transparency. Every product page clearly lists the certifications, materials, and sustainability details so you can make informed choices for a greener, more responsible lifestyle.